Gamification
Gamification is the use of game elements and techniques in non-playful contexts to motivate, engage, and increase participation in various activities. It is based on the idea of applying game mechanics and behavioral dynamics typically found in traditional games or video games to real-world situations.
The term “gamification“, became popular in the early 21st century, but the ideas and practices related to the application of game elements in non-playful contexts have historical roots. The modern concept of gamification has developed as digital technologies have advanced and the understanding of game psychology has evolved. Gamification began to gain attention in the 2010s, and companies, educators, and organizations started to explore how they could use game elements to enhance participation and performance in various areas.
The rise of gamification has coincided with the growth of digital games and online platforms. With the popularization of video games and the constant presence of technology in daily life, a space has opened up to apply game principles in non-traditional contexts.
At Innovation Lab, we work to integrate this new dynamic within a political party. We are developing game dynamics that allow citizens to interact in unconventional ways during the democratic processes of the country, even after the electoral period.
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